ONCE MILANO FOR
V MAISON "THE BRUNCH FLOW"
We are delighted to announce our participation as a sponsor of the yoga event at the lovely VMAISON Hotel in Milan — a gathering that welcomed a select group of influencers who are passionate about yoga and mindful living.
At first glance, it might seem unexpected for Once Milano — a brand devoted to timeless, high-quality linen for the home — to support a yoga initiative. But for us, the connection is deeply meaningful. Just as yoga nurtures the body and mind, we believe that a well-curated home environment plays a quiet yet powerful role in self-care.
Creating a sense of calm through refined textures, harmonious colors, and the tactile beauty of pure linen is not so different from finding peace on a yoga mat. It’s all part of the same philosophy: taking care of yourself through the beauty of your surroundings, your rituals, and your moments of rest.
As part of the event, Once Milano curated the brunch table setting with its signature round linen placemats and heavy linen napkins — thoughtfully selected in a color palette that complements the outdoor furniture of VMAISON. This subtle harmony between materials and tones reflects our approach to design: refined, intentional, and always connected to its environment.
In addition, Once Milano created a dedicated corner within the VMAISON showroom, where influencers and guests will have the opportunity to discover and experience some of our core products firsthand — a tactile journey into the essence of our brand.
We’re proud to bring our vision of mindful living to this unique event, sharing the elegance of Once Milano with a community that values inner balance and aesthetic pleasure in equal measure.
CREDITS
Guests
@la_zama
@marthathegout
@fraa_valenti_
@lizamakhu
@ceciliacapriottichic
@cristiana_corradi
@gizemgundem_
@aleianzito
@lievna
@ludasaletta
@g_a.11
Hosts
@vmaison_hotel
@veronicazimbaro
@tonizimbaro
Photographer
@it_.deg
Partners
@alma_movesforthesoul
@avashbeauty
@sensaibeauty_italy
@baba_succo
@lululemoneurope