ONCE MILANO FOR
Next Yacht Group
Once Milano has partnered with Next Yacht Group for an exclusive creative collaboration.
The project involves a bespoke styling of Next Yacht Group’s latest models – including iconic brands such as AB Yachts and Maiora – for a photo and video shooting campaign set to be featured across multiple platforms. The content will be used in official brochures, catalogues for trade fairs and international events, as well as on social media and digital communications.
The collaboration brings Once Milano’s refined aesthetic and understated luxury to the world of contemporary yachting, creating a unique visual dialogue between high-end interior design and cutting-edge nautical innovation. Through carefully curated linens and textiles, the interiors of Next Yacht Group’s vessels are elevated with a warm, elegant atmosphere that reflects Italian excellence in both design and lifestyle.
For the interior styling, Next Yacht Group selected Once Milano’s natural linen bed sheets to grace the cabins, complemented by our signature tasselled throws elegantly arranged atop each bed. The chosen palette – soft taupe and serene stone and light blue blue – creates a harmonious connection between the vessel and its surroundings.
On deck, the styling continues with our tasselled throws paired with cushion covers in a curated mix of hues, offering a refined yet relaxed ambiance that seamlessly blends comfort, craftsmanship, and coastal inspiration.
This partnership highlights a shared vision between the two brands: a celebration of quality, high level of customization, innovation and the art of living beautifully – whether on land or at sea.
CREDITS
@nextyachtgroup