ONCE MILANO FOR
Ginori
We are proud and honored to have been selected to participate in Ginori 1735’s latest advertising campaign, featuring their distinguished Catene, Labirinto, and Oriente Italiano collections.
When it comes to the seamless union of tradition, artisanal excellence, and timeless beauty, Ginori 1735 stands as a true icon of Italian heritage.
What continues to inspire us about Ginori 1735 is their ability to offer space for a form of creativity that harmoniously merges centuries-old tradition with contemporary influences. This philosophy deeply resonates with Once Milano’s mission: to reinterpret linen as a material suited for daily life, moving beyond its historical association with heirloom pieces. Through thoughtful design and the use of color, we strive to bring innovation and tradition into perfect balance.
For the campaign, Ginori 1735 selected Once Milano’s tablecloths in cream and vintage pink, paired with coordinated napkins in light linen, enhanced by a delicate touch of pale pink. To complement the iconic Oriente Italiano collection, our napkins with macramé details in stone blue were chosen, adding an elegant and refined finish.
At Once Milano, we believe in the power of collaborations that highlight the essence of Italian creativity—where craftsmanship, beauty, and passion come together to tell a story. Being part of this project with Ginori 1735 reaffirms our commitment to celebrating the excellence of Italian design and the timeless values that define our culture.
CREDITS
Brand: Ginori 1735 (@ginori1735)
Ph: Alberto Mora (@albertomora___)
Set designer: Elena Mora (@elenamora__)
Set Designer Assistant: Irene Passalacqua