ONCE MILANO FOR
Jashita
Nestled on the pristine shores of Soliman Bay, along Mexico's Riviera Maya, Jashita Hotel is an intimate sanctuary where understated luxury meets authentic hospitality.
As the only Relais & Châteaux property in the area, the hotel has established itself as a distinguished destination for discerning international travellers, offering an experience defined by exclusivity, refined design and a profound connection with its natural surroundings.
Privately owned and managed by the Marchiorello family, Jashita originated as a family holiday home in the 1990s before evolving into one of the Riviera Maya's most distinctive boutique hotels. The family's vision and direct involvement continue to shape every aspect of the property, ensuring a highly personalised approach to hospitality. From the Italian-inspired interiors and bespoke furnishings to the culinary experience and daily management, every detail reflects a commitment to timeless elegance, authenticity and impeccable craftsmanship.
Spread across two hectares of unspoilt coastline, the hotel features 30 suites, creating an atmosphere of privacy and tranquillity. Guests can also choose to stay in one of the exclusive private villas located nearby, while enjoying full access to the hotel's services and amenities. Dedicated wellness facilities — including indoor and outdoor spa experiences, an open-air oceanfront yoga pavilion and a fully equipped fitness studio — invite guests to reconnect with themselves in an environment where nature, silence and holistic wellbeing take centre stage.
The property's aesthetic is the result of a thoughtful dialogue between Italian design culture and Mexican artisanal craftsmanship, brought to life through carefully curated furnishings and decorative elements collected during the family's travels around the world. This philosophy extends to the hotel's ongoing commitment to environmental responsibility, with initiatives including a desalination system, plastic-free operations and programmes dedicated to the preservation of the surrounding ecosystem.
Once Milano has been a proud partner of Jashita Hotel since its earliest days, contributing to the property's distinctive identity through a bespoke selection of linen creations. From bed throws and decorative cushions for the suites to kimonos, pochettes, waxed canvas bags and spa towels, Once Milano collections enrich many of the hotel's most iconic spaces, combining refined aesthetics with exceptional craftsmanship. Among the selected pieces, several feature Once Milano's signature long fringe—a distinctive detail that subtly echoes the artisanal traditions and decorative heritage of Mexico, creating a harmonious dialogue between the brand's Italian identity and the local cultural landscape.
The collaboration also extends to the Once Boutique, where Once Milano's linen collections are presented alongside a curated selection of traditional Mexican textiles, including hand-embroidered and handwoven pieces crafted from natural fibres. Together, they create a dialogue between Italian savoir-faire and the rich artisanal heritage of Mexico, celebrating a shared appreciation for authenticity, craftsmanship and enduring quality.
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