Once Milano is an Italian company that specializes in high quality linens for the home.

The Company was founded in 2012 with the dream of creating a fresh and modern home collection while using linens of the highest quality, refined detailing and that unique craftsmanship so deeply rooted in the Italian territory.

Over the past decade, under the passionate creative direction of Allegra and with the support of an exceptionally dedicated team, these key values have remained at the core of Once Milano that has grown to achieve a widespread international appreciation.

That has been the start of many fruitful collaborations with other prestigious design houses whose expertise lies in celebrating pattern, print, colour and hand-painting.

Collaborations to date include a collection with Studiopepe; a bedding and loungewear collection with Studio Toogood, a bedding collaboration with de Gournay and a tableware collection with Peter Pilotto.

Once Milano’s collections feature the main ‘Crushed Linen Collection’ for a simple and functional bed, table and bath.

A ‘Loungewear Linen Collection’ where colours are carefully chosen to blend into comfortable yet chic garments.

A ‘Hospitality Collection’ for boutique hotels and restaurants, designed to bring the unique feel of a handmade product to a ‘mise en scène’ where every detail matters.

Caring for Your Linen


All Once Milano’s products are entirely created in Italy.
They are hand-cut, sewn and finally dyed by skilled craftsmen from Veneto region, in vibrant and seasonal colors.
The finishing gives our products an intentionally crushed effect, with light streaks and intended irregularities that enhance the depth of the colors and the nature of this precious fabric.
Although every effort is made to ensure a uniform color for each individual product, this can not be guaranteed and some difference in color are possible.


Sizes of Once Milano's products may vary due to the unique results created by the hand finishing techniques, the cut of fabric, the dynamic nature of the linen and the care of the linen post washing.




For best results, wash at 30°, using gentle detergents, containing no bleach. Please wash matching colours together to maintain uniform appearance. For softer linen, tumble-drying is recommended at low temperatures. Do not overload the dryer and to avoid creasing, remove the linen as soon as it has finished drying.
Our crushed linen does not need ironing, however if you wish to iron, the linen should be slightly damp for best results. Steaming however is suitable for our products. 

Our linen throws cannot be ironed.
Quilts and linen blankets are dry clean only.